Peapod
Founded in 1989, Peapod was the first online grocer. It served the Midwest as a “pure play” brand and the East Coast through brick-and-mortar partnerships.
New customer onboarding
To maximize the conversion rate of traffic driven by a major brand awareness campaign, I partnered with the Peapod product team to refresh the content strategy, messaging, and photography across new customer onboarding pages.
In its first week, the update delivered
17% increase in conversion
15% jump in traffic from organic search