Groupon

Groupon originated the “daily deal” model, offering deep discounts on the best things to eat, see, and do in your city.

THE GROUPON GUIDE

The Groupon Guide attracts users through SEO- and social-optimized articles on topics relevant to Groupon’s core channels.

As a founding editor of the Guide, I ran content strategy production for Groupon’s billion-dollar health, beauty, and wellness business. This included pitch approvals, writing, editing, and art direction on photo shoots. I later oversaw all Guide content, including food & drink and things to do.

In the studio with designscout

Entrepreneur Scout Driscoll on working with Kanye, where to score the best designer knock-offs, and how to make a concrete box feel inspiring.

Yes, yoga is a sport

Follow Gianna Purcell's journey to World Champion...of Yoga.